Details

Online Intermediaries for Co-Creation


Online Intermediaries for Co-Creation

An Explorative Study in Healthcare
Progress in IS

von: Christoph W. Künne

142,79 €

Verlag: Springer
Format: PDF
Veröffentl.: 15.05.2017
ISBN/EAN: 9783319511245
Sprache: englisch

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Beschreibungen

This book investigates the powerful role of online intermediaries, which connect companies with their end customers, to facilitate joint product innovation. Especially in the healthcare context, such intermediaries deploy interactive online platforms to foster co-creation between engaged healthcare consumers and innovation-seeking healthcare companies. In three empirical studies, this book outlines the key characteristics of online intermediaries in healthcare, their distinct strategies, and the remaining challenges in the field. Readers will also be introduced to the stages companies go through in adopting such co-created solutions.  As such, the work appeals for both its academic scope and practical reach. 
Introduction.- Theoretical Framework.- Empirical Study 1: Identifying Online Innovation Intermediaries  in Healthcare.- Empirical Study 2: Exploring Online Innovation Intermediaries  in Healthcare.- Chapter V - Empirical Study 3: Organizational Adoption of User Innovation Inputs.- Discussion and Conclusion.     
Dr. Christoph W. Künne received his PhD in economic sciences from the Friedrich-Alexander-University of Erlangen-Nuremberg, where he was a research associate at the Chair of Information Systems I, especially Innovation & Value Creation (Prof. Dr. Kathrin M. Möslein).
This book investigates the powerful role of online intermediaries, which connect companies with their end customers, to facilitate joint product innovation. Especially in the healthcare context, such intermediaries deploy interactive online platforms to foster co-creation between engaged healthcare consumers and innovation-seeking healthcare companies.In three empirical studies, this book outlines the key characteristics of online intermediaries in healthcare, their distinct strategies, and the remaining challenges in the field. Readers will also be introduced to the stages companies go through in adopting such co-created solutions.  As such, the work appeals for both its academic scope and practical reach.
Addresses critical research gaps in patient innovation, online intermediaries and consumer co-creationPresents a valuable market overview of online intermediaries for innovation co-creation in healthcareProvides essential information to help managers at intermediary organizations enhance their service portfoliosOutlines the path to successful adoption for corporate innovation managers
Addresses critical research gaps in patient innovation, online intermediaries and consumer co-creationPresents a valuable market overview of online intermediaries for innovation co-creation in healthcareProvides essential information to help managers at intermediary organizations enhance their service portfoliosOutlines the path to successful adoption for corporate innovation managers

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